Agency Process...

Out of context: Reply #20

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  • Leigh0

    concept process

    1. kick off - client (client brief)
    2. Strategy / Position - account manager
    creative brief
    • Backround
    • Research
    • objective
    • Audience
    • Reference
    • Proposition
    • Possible IA
    • Budget
    • Timings
    3. Concept - creative team
    brainstorms
    • Mood boards
    • style screens
    • writen rationale
    • intitial structure / IA
    4. Internal Review -creative team + CD
    (feedback, ammend scamps)
    4.1 Internal sign off
    5. Client Review - feedback > ammends
    5.1 Client sign off

    well somthing like that?

    Leigh 0Permalink
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