Agency Process...
Agency Process...
Out of context: Reply #14
- Started
- Last post
- 38 Responses
- robotron3k0
Jevad, this is where the grey area lies, something that is called "strategy". The account team thinks they are smart because they have the company credit card and they talk numbers with the client, so hence they think they can also strategize and try to influence the client and or account to the direction they want. Most of the Strategy comes from the AD/writer and other info from account and media planning. But most of the strategy should come from the creative side. In a normal fully functioning agency where you assume the account team is honest, this works well. But when they lie to get bonus' and promotions, then you get screwed.
- so true. idiot account people can make the work environment really bad.tkmeister