Agency Process...
Out of context: Reply #12
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- madirish0
Agile Development
http://en.wikipedia.org/wiki/Agi…Think of these principals in the over-arching themes of a project and/or account, not *only* dev or software dev. That said, this concept really allows us/me to develop a complete model and road map for a project, regardless of scale or complexity, very rapidly. It is iterative, so if things change/client becomes a douche, we fuck up, placs change, life happens; at most we only loose 14 days of development and project scope (assuming you work under a 2 weeks iterative cycle). That sucks, but is *light years* ahead of what COULD happen with the 'pull-off magic velvet and reveal' method so many follow.
It is also a great procedure to go through as it gives the client 100% transparency into the 'plan' and order of proceedings to happen. Clients feel like they own it, which they love, and their is a standardization and artifact to which all parties can refer to along the way. That said, it does *not* reveal how it will be done internally to the agency, so you in reality maintain the same if not more buffer between the client, but with the benefit of their constant participation in the process.
I am happy to talk about it, it's success, and short comings if you want more.