Branding Job Cost?
Branding Job Cost?
Out of context: Reply #73
- Started
- Last post
- 89 Responses
- detritus0
Hmm.. that's an awkward one - could you argue that they'll be limiting any further development of their identity if they don't have access to the full typeface? Had you explained to them beforehand that you might be using a paid-for font in your design?
I'm sure Typographica or someone could spiel you off a tract about the value of a well-made font in defining a unique brand, but if they're the sort of client who expects to get a job finished in 6 hours from start to finish, such arguments will likely fall on deaf ears.
Although it's a bit late, perhaps you could build it in to your costings as a labour/time expense rather than something that can be picked out by a cheapskate as an 'excess'.
Don't know - tough call at this stage.