Branding Job Cost?
Out of context: Reply #61
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I'm with v3 on not underpricing, or under valuing brand identity work. That being said, certainly costs are respective to the kind of client and what/where they are operating – so if its a one-off mom and pop bakery there should be consideration for the size/revenue of that company.
I think it is also very important to keep in mind that time is not really relevant in the discussion of the cost for the creation of the identity itself – more so for the tools prepared around it (guidelines) and the assets generated with it. Anyone who is doing brand work professionally will tell you that sometimes the creative solution comes in 5 hours, sometimes in 5 weeks – the value is the result, the client is paying for that result as a reflection of your competency.