Logo Crit

Out of context: Reply #15

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  • gramme0

    There are so many more ways to depict reflection.

    I'd ditch the mark. It's too fussy. This problem can be solved with a typographic solution.

    There are several methods of reflection that you haven't tried: flipping an entire word (might be too hard to read, but worth trying) like in a mirror, flipping it upside down (could be same problem, or at the risk of making a web 2.0 puddle, showing a faint reflection as if the logotype is sitting on a flossy floor.

    Also, think differently: think about introspection. Think about being enveloped by ones thoughts.

    Your kerning is too loose. Track it in if you are going/ one of those fonts. I'd recommend looking at some other more contemporary sans faces, as well.

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