Design school assignment
Design school assignment
Out of context: Reply #5
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- mg330
Hmmm, it was actually Advertising school, but we had to do this whole campaign for Arm & Hammer baking soda marketed to hunters because it would get the human scent out of clothes.
Anyhow, I had picked some font for my headlines, and the prof said "Why did you choose that one?" and I really had no answer other than that it looked good. A 5 minute lecture on always having a reason and answer for doing anything ensued.
So, to this day I obsess over fonts and what they convey and what kind of mood they give and all that.