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Out of context: Reply #67

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  • version30

    i wouldn't worry about "too close"

    "Many people don't understand that trademarks are not typically universal in their coverage or protection. Trademarks are filed with the United States Patent and Trademark Office (USPTO) in specific industry categories, such as Insurance and Financial, Hotels and Restaurants, or Toys and Sporting Goods. Having a trademark in one category does not necessarily provide protection in another category, especially if there is little or no overlap in the goods or services.

    So most trademarks are filed as applicable only in the categories chosen by the filing company. In my small town, for example, there are at least four companies called Adobe, including my veterinarian. I suspect there are thousands of similarly named companies around the country, many of them with trademarks in their appropriate categories. If all trademarks covered all uses, we'd have run out of possible brand names and company names a long time ago."

    from
    http://www.creativepro.com/story…

    a good read

    and metaplus.com looks attainable

    it's simple, adaptive and memorable

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