OBEY post by lowendtheory
Out of context: Reply #57
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- Meeklo0
So you're logic is that the minute someone outside your circle of friends knows about you then you can no longer be considered underground?
yes! is it not that anymore?
the philosophy behind the "undeground" term, has now changed to "it was good when I knew about it and you didn't, now it sucks"And that selling your clothing through smaller less accessible outlets is the same as selling your clothing at WalMart?
not exactly.
i think establishment represents business and echange of money. If you want to be antiestablishent in the true sense, you can't be selling any sort of product anywhere to make a profit, if you do, then my friend you are establishment. correct?I guess I think that's extremely restrictive of the terms 'underground' and 'sellout.'
yes, it is, I think nowadays being undergorund or a sellout depend on who you talk to and their experiences with the subject in question.
"I knew about it before you" = undeground.
"Now that you know about it" = sell out.
by saying that, you are positioning yourself in the "cool spot" away from the others that are not as cool as you. Wich is the same that "the tool driving a pick up truck with an obey t-shirt is doing" (In essence at least) correct?
It's a good discussion. I just feel that if you build your brand on a certain ideal, then its harmful to your brand when you discard that ideal for the dollar bill.
It is a good discussion, but you can't build a brand on anti establishment because a brand represents establishment in the first place, yes? no? am I alone on this?
Makes it less about art and expression and more about large bank accounts.
We agree there, but.
Why is it ok to sell "antiestablishment" for 1000 people, but its wrong to do it for 5000? you are either way established your self, cashing in on your "art"see my point?