Free Identity work!
Free Identity work!
Out of context: Reply #23
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- Jaline0
interesting article, typo.
"But what puzzles me most is why Scher chose Helvetica for two of the five templates. She seems to avoid it in her own work, and hated on it pretty openly in the Helvetica film, in which she called it the typeface of the conservative establishment and (jokingly) the cause of the Vietnam and Iraq wars.
Perhaps it’s her subversive way of saying that if you’re a business that uses templates for your identity, you are part of the establishment. So here, have Helvetica. It fits you."