Dumb Illustrator Question

Out of context: Reply #6

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• andy0

  yep, i hear what your saying boog.
  starting to hit the market here also (north italy) but ultimately i have to believe in (read yell and scream in meetings) that quality pays. some smaller printruns and quick turnover jobs benefit from digital but i think it's confusing the market. especially since clients are not getting if you work in digital as photography, pre-press, plates, or printing ...they just have this impression that it saves them money - but in my experience they end up with a product that doesn't live up to their expectations.

  sigh.

  some printers are handling it all responsably though, eg. Navaweb. in milan

  andy 0Permalink

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