Dumb Illustrator Question
Dumb Illustrator Question
Out of context: Reply #3
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- boog0
Pantone colors are actually becoming rather worthless in my experience.
Many print companies are moving over to Indigo/digital 4 color presses. No spot colors, no special inks.. just CMYK.
A lot of the bigger clients are actually demanding 4 color, and no Pantone spot stuff, since it costs a lot more to print with Pantone inks. British Airways, for example, abandoned their trademark blue on most of their promotional stuff for this reason.