Information Architects
Information Architects
Out of context: Reply #5
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- Bottlerocket0
Most IA's are next to useless and if you're a designer worht your salt, for most sites, you'll aleady do the things that an 'IA" does as part of the design process anyway.
Clients never look at what they produce let along understand it. So thei output is pretty much ineffectual most of the time.
Most of them don't even understand anything to do with data strucutres, communication, messaging or selling.
However, there are some good ones, and as a designer working with them, another good head that may understand the clients business processes deeper than you do, then they're great to partner with.
But I can only think of about 1 or 2.