email fold size????
email fold size????
Out of context: Reply #16
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- Nairn0
"They have no point as you can scroll. Don't you ever scroll down through emails? Are all your word docs on one page?"
You're kind of missing the point - most people don't care about your pretty advert - they have a short attention span.
You can flip pages in magazines, for sure, but the adverts towards the front, at top and on odd-numbered pages cost more than even-ones at bottom in the middle.
That's why the area of attention is called 'above the fold'.
Don't get me wrong, I think 250px is a bit extreme, but you can work around it - you just need the Loud Shout there, then you can have all your lovely aesthetic doodling below, once you've attracted your punters' attention.