AA
Out of context: Reply #30
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MrD,
Where did you find that? It isn't even live on the site anymore. it was a project that had about a 3 week lifecycle. You, MrD, weren't considered to be the target demographic anyhow. The project coincided with a time when we (AA) were presenting some company background and history to a group of venture capitalists in an attempt to get a little capitol for further retail expansion vs our traditional bread and butter of wholesale sales.
The reason the products all load in one at a time was to "overwhelm" the user (the EXACT instruction I was given, OVERWHELM them, make them think the list goes on for ever, even to the point of tedium) give them the impression that AA carries more than just sweatshop free t-shirts.
Most AA customers are under the misconception that AA is just a t-shirt store. This project was to show a specific customer segment that we have more to offer for everyday living. Everything from t-shirts (of course) to underware, kids, babies, pants and accessories etc.
So unless you had it bookmarked (which leads me to believe that at one point you were interested in it), there is no way to find this page on our site now (unless google is still indexing it).
I was the one who made it and I'm curious to know what you find so unusable about it? Not being defensive, just curious?
As for the products loading in in a random order, which could cause thong underware to live next to an image of a little baby, well that's just purely coincidental.
I might also caveat, I had 3 days from conceptual idea till launch with which to launch this thing.