Olympic Logo… Hmmmm?

Out of context: Reply #763

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  • letters20

    What was the client's brief?
    They wanted a logo which refelcts the city but not a consrvative way and a logo which is capable of engaging, especially young poeple.

    plamenskis
    (Jun 7 07, 01:42)

    Did you see the brief? That was not the brief – at least do your homework.

    the brief was to convey the four pillars of access, participation, stimulation and inspiration. culminating in the brand vision of everyone's games.

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