The Apprentice
Out of context: Reply #8
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- BaskerviIle0
such funny tv. It's 'brand execs' who give design and branding a bad name. No ideas, just lots of bullshit. The street logo was genius. They may aswell have called their brand 'cool'
That logo for Jam was hilarious too, like the kind of thing you do when you're about 10 and want to combine your initials into a logo.
Having said all that, Alan Sugar doesn't understand advertising or branding (did you ever see a good amstrad advert). He thinks you need to repeat the name and show the product as much as possible.
He's probably a big fan of the elephant.co.uk ads.
Since when did you ever see a Nike advert that mentions the word 'Nike' every 2 seconds on a voiceover, and shows only the shoes.
I felt sorry for the designers having to draw up other people's logos and layout their ads.
btw the sprite slogan was:
"Image is nothing.
Thirst is everything.
Obey your thirst."