getting client 2 see your vision
Out of context: Reply #6
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- gumey0
Personally, I think it starts with the Account Exec. Sometimes, they whore you out like an Amsterdam Brothel looking for the fat commission.
And sometimes... You get the ILL projects.
I think it's the Designers job to sell creativity with his/her portfolio. It's the Account Exec.'s job to know the capability of his/her designers and sell the designer's skills along with their expertise.
However, there is a "Catch 22". If the designer's portfolio is lacking the client might not hold the designer's knowledge in high regard. And it makes it harder for the Account Exec. to convince clients the desinger is a "master" of his/her trade. Nevertheless, if the Account Exec. is not selling the designer's skills very well the designer might end up with a lackluster portfolio. Thus, leading the client to believe the designer is still not a "master" of his/her trade.
Perhaps, strengthing the Account Exec./Designer relationship is key. Maybe try being a little more choosey with your clients.
I work next to ya, and feel your pain... Updating garbage, designing crap for clients b/c my vision isn't sold well... and lack of trust seems to irritate me the most...
Next time we get a F'ed client... I'll be there to help throw a fax machine accross the room and smash in the Paper Weights/iMacs...