Enzo
Enzo
Out of context: Reply #38
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- joyride0
jox, I agree with you about the publicity stunt. 1.5 mil for the amount of publicity they are getting is a damn good deal. Plus, maybe insurance will cover it, who knows.
My last co. spent 1.5 mil on a product, not to make money, they knew it would never make it back. But it brought attention to the product line, was in at least 10 magazines, conventions, news stories, it's going to be on HGTV I want that (I'll post the air date when I know) and recorded over 65 million impressions in less then year and still going. Is it selling, hell no, but it was well worth it. this could be the same thing.