print world

Out of context: Reply #8

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  • gramme0

    ditch Quark if you can. I always thought the program was daft, even before I ever heard of InDesign.

    If it's a studio that cares about the technical as well as conceptual quality of their work, then you'll learn a lot quickly.

    Something I've learned the hard way: when writing specs for a print job, be VERY VERY thorough, especially if you won't be able to attend the press check.

    Also: when you send out files to printers, send laser printouts with detailed notes in the margins on how folds, scores, and color should be handled. If you don't know how best to print something, offer a suggestion and then state that you want them to advise the best solution. Assume they're at least partially retarded without acting condescending. I've seen too many jobs get partially or totally botched to be lax about this process...

    Make friends with your local paper provider(s). Don't deal directly with mills unless you're actually designing something for them.

    Best of luck. There are few things better in our career than receiving samples of your printed work that looks even better on paper than it does on screen.

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