< dynamic identities
< dynamic identities
Out of context: Reply #9
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- letters20
Dynamism should be applied only to adapt the brand's image just enough so that by it's secondary elements, it's still associated with the current trends. The core of it should remain the same old same old.
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(which is precisely what they're talking about)
r_mutt
(Mar 19 07, 08:22)I'd actually say that the article is arguing not for a consistent mark/brand, but for one that is dynamic/changing. I think the point above is a bit more specific and refined (in the context of all of Redmond's post post) – that the identity stays the same but is used in ever-changing contexts and applications.