< dynamic identities
< dynamic identities
Out of context: Reply #7
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- Redmond0
Consistancy devellops steady habits.
All the sports clothing staples like Adidas and Nike haven't changed their branding in years. They just update the colors a little. Madonna is still raking in the big bucks and she just updates the same record a little every 2 years. Weither you like those brands or not is irrelevant, they are effective and lucrative.
Dynamism should be applied only to adapt the brand's image just enough so that by it's secondary elements, it's still associated with the current trends. The core of it should remain the same old same old.