"ad agency" ??
"ad agency" ??
Out of context: Reply #43
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- twooh0
tkmeister,
while i'm not necessarily saying that these agencies are trivial, the majority of work i've done in the past was conceptually done by myself from start to finish, only for the agency to pick up the credit.i understand having middle men and marketing, but lately i've been encountering clients going directly to the production houses in many occasions.
a perfect example of this was when tbwa/180 pressured adidas into pulling the adicolor campaign out of the cannes loop.