"ad agency" ??
"ad agency" ??
Out of context: Reply #41
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- blastofv0
and it should be mentioned that even though the concepts and strategies are agency-born, the bad ass production houses are hired for their ability to infuse a level of artistic coolness into an idea that probably only exists on storyboards when it's OKd by the client. they're not just production monkeys at all, but they are at the mercy of the agency creative directors.
just like music commissions – "we need this rythmic style, this effect on the guitar, this tempo, and it should be sort of latin, so let's get some bongos in there" – then someone like you (qruise) goes and puts it together with your own artistic spin. but it's client-driven creativity when all is said and done, so the artistry has to come second.