"ad agency" ??
"ad agency" ??
Out of context: Reply #30
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- tkmeister0
sounds like you never worked for an ad agency.
and blastofv and roboton are right on.
without ad agencies hiring them, some of these production houses may not survive. it's ad agency selling big ideas with many different components to their clients and asking them to spend 10milion here 50million there. motion graphic stuff is only a small slice for this big pie.
if a motion graphic goes directly into the client saying, we got cool shit. the client maybe like... so... what do we do with it and how does it fit into the big picture?