"ad agency" ??
"ad agency" ??
Out of context: Reply #26
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- madirish0
dude, it is all campaign-centric, not on-off commercial projects. get it? coke goes through Satcchi for the 'new Coke' campaign and it consists of X, Y and Z media outlets. Sacchi then goes to their resources.... one of these is a motion house. either they or the account lead CD the thing and we have a 'project'...... w/in a campaign.
very rarely is a 'campaign' consist of one project, ie a motion piece. there is management of the account and it's strategy that are under consideration here.
how long have you been at this, off hand?