"ad agency" ??
"ad agency" ??
Out of context: Reply #23
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- robotron3k0
production houses are freelancers in a sense, they are hired because of their work or style. they are usually a tiny staff, overworked and get very little by way of credit or ownership over a project. "Ad agencies" have the client contract/retainer, the hot account girls that can take the client out and get them drunk while production houses work all night on crazy deadlines and have to do stupid things like change a car color from white to red in post because the client changed their mind at the last minute. so production houses, like it or not, are low on the totem pole. sad but true, the power goes to those to have the clients money.