"ad agency" ??
"ad agency" ??
Out of context: Reply #17
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- abba_cadaver0
Another reason you don't find a lot of production houses going through ad agencies is that they don't want to deal with all the BS of getting the client.
Way before any creative is done you have sales people schmoozing, people writing proposals, marketing doing research etc...
It's all a big pain in the ass if you want to focus on the creative.