"ad agency" ??
Out of context: Reply #14
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qruis
this is how it works. (to REALLY SIMPLIFY IT)
There are a lot of people at these agencies, all with different roles.
There is the side that deals with the client day to day.
There is the creative area, art directors, copywriters, etc.
Then there is the production dept that deals with who they are hiring for a job.
Then there are the photographers, illustrators, motion graphics ppl, etc. that do the job.Everything is VERY well planned out, there is too much money on the line. Most ads, etc. cost end client THOUSANDS to produce and they are not gonna leave anything to chance.
In my case, if the day of the shoot we had planned on using a white car in the ad, we are gonna use a white car in the ad, even if there might be a red car that might work out better on the spot. We might shoot the red car, too, but too much planning has gone into the white car, and to use the red car, it wiould have to go thru dozens of ppl to approve.
Nothing is left to chance.
Trust me, this is how it works.