"ad agency" ??

Out of context: Reply #10

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  • blastofv0

    ...i cannot imagine some brainless business-man advertising excutive conjuring up such a zany idea, and just hiring the company to "make it"..
    qruise
    (Feb 16 07, 10:27)

    yeah, but the account/business people at ad agencies aren't doing the creative work. the creative department (CD, art directors, copywriters) concept the spot, then find a production house to execute.

    you're mistaken if you think the special effects whiz kids at the production houses are the ones coming up with the concepts

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