FWA trends noticed
Out of context: Reply #59
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- smielke0
Winning an FWA means huge amounts of traffic and exposure. Plain and simple.
It's not the judging or FWA which is posting up sites which some people find questionable. It's just that no one is producing cool kick ass portfolio sites anymore (see other thread). It's RARE for me to see a sick site posted somewhere and not on FWA. Is that FWA's fault? No it means there isn't crap out there and they're posting the best of what is getting submitted to them.
As far as the $$$ goes, imagine having to sift thru hundreds of submissions a day. I did it a few years in a row ( a week out of the year) for some stupid Ad Awards and it drove me mental each night.. It's hard to go thru each link and give the site the time it deserves. If you've ever had to do that, you can quickly see why the panel at FWA is charging money. That along with the fact that you're paying for them to grow with new features and things in the future.
I agree with Toxic that Rob is a GREAT guy.