JayZ Brands Coke

Out of context: Reply #21

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    http://www.proof7.com/p7nyc/2007…

    Jay-z is working in a partnership with Coca-Cola to help re-launch the Cherry Coke brand.

    According to Brand Week (an industry trade publication), Jay-Z will help design the can and the television commercials; as well as making an appearance at the re-launch of the Cherry Coke brand on February 7th, during the New York’s Fashion Week.With a marketing launch for Internet, TV, radio, and print starting early February; the new can will feature a cityscape design. Jay-Z will also supply a song to be featured as the commercial’s backdrop.

    *Proof 7 will be printing the invites as well as bringing in designers for the campaign *

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