Winning the jobs
Out of context: Reply #13
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But what about when the client don't understand the difference between good design and bad design? I think it's a cultural problem. Most of the time i don't have a brand manager or a marketing director in front of me, especially if the client is a mid-sized company. Most of the time i talk directly to the owner of the company who think that making a logo or a website must cost 1000 $ ... (the same price he spent 20 years ago) It's very frustrating sometimes because you spend most of the time tin educating them on the value of your job, the quality of your work , the benefits of good design, ... and what happens? You lose just because of the price or because his son can do the same job using photoshop... I think that this is the foundation why we see so bad design .... Or am i wrong?