Winning the jobs
Winning the jobs
Out of context: Reply #12
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- Mick0
The winners are not the best agencies or designers with the best solutions.
The winners are those that can sell their idea well (and read the client well to know what they want) and in many cases convince them what they want.
Learn who your clients decision makers are and find out what their goal is. E.g. If your client has an overpowering creative lead that has a strong voice, pitch with design in mine. If your client has a sales/producer that is a team leader, make sure you have good value.