Interactive v.s Reactive
Interactive v.s Reactive
Out of context: Reply #15
- Started
- Last post
- 16 Responses
- blend30
The tv isn't really a push technology. You have to choose the channel after all. Most of the time you also choose between programming on different channels. People also have capabilities of time-shifting their content (vcr, pvr). I don't think you can have true push-media anymore. People are not going to accept shite shoved down their throat. Thus I would argue that the word interactive is obsolete anyway. It is true that reactive is a good word to describe much of the flashturbation out there.