Gimme Shelter...
Out of context: Reply #557
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- Baskerville0
I think we should think of this as if Gimme Shelter was a client and snuggles is the designer we hired. He has put forward ideas, a client is allowed to comment and state what they feel the message is, but there is a deadline for the project to be completed which should be lost sight of.
In reality we can discuss this for as long as we want but the main way that people will be attracted to the gig will be via word of mouth from friends and colleagues and via listings in papers/magazines. It's unlikely that posters will be a mass form of communication. It would be nice if they really did capture the public's imagination and attract them to the gig. But I think their use will be more once they get to the gig to give them some memorable branding that they will be reminded of when the february event happens.
That way they will have something recognisable to jog their memory.
For that reason I think the ID should be simple and inyourface. I don't think there's too much room for subtlety here. The music is not subtle and the reference to domestic violence shouldn't be subtle either. It also needs to jump off posters fly-posted up in any location on the street ie big and bold.
my 2ยข
FIN.