< Logan
Out of context: Reply #82
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- babaganush0
Can't believe this is still up there. I think some of their stuff harks back to a certain low-fi (glory in shitness of production style) so I don't think this comes off that well overall - they've been doing a bit of that for a while but if you check out their Jetta Timbales spot off their site of view their live action work I think it's apparent that they accept 'motion graphics' for what it is - shit, no-brain, eye candy whatever...that's why ad agencies don't profess to be motion graphic designers (a shit term anyhow)! But to Logan's credit if you check them out in depth they make this distinction. This reel is for the eye candy lovers who want to debate this type of stuff anyway. Their probably pissing themselves about this whilst they prepare to meet Wieden and Kennedy or Fallon to direct their next pure live action spot. Logan are a class above the majority of titwank shops.