Legal Sites
Out of context: Reply #7
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I work at a law firm in Chicago, I can say from my experience here that this firm, as well as others I've come to know of personally are very concerned with their image, and many have made strong efforts to position themselves against other firms as far as their branding and identity are concerned. It used to be unheard of for a law firm to have a Marketing Director or even a department. We have one that handles collateral material, PR, all forms of attorney/press interaction, attorney marketing, etc.
Also, if you really do have the opinion that lawyers are evil, etc, etc...they are not all people chasing fire trucks and accidents and such. I hope people know that. We're involved in commercial real estate, corporate securities, taxation law, technology law, estate planning, wealth transfer, and some other small areas. No bad people here, just many people who enjoy what they do and do it well.