copywriting
Out of context: Reply #13
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- mg330
You have to include a great book like The Elements of Style, there are all kinds of versions large and small of basically the same thing.
Very handy to have around.
I do a fair amount of "copy" writing, but a much larger amount of publication writing for our law firm - lots of writing, editing, proofing, reworking, etc. to make lawyers sound like they're talking to other lawyers. LOL, but it's true.
I write and produce/direct our bi-monthly client newsletter, and also our internal office newsletter. Generally everything that someone is struggling with these days comes across my desk when they need a better spin put on it. I'm the office wordsmith!
I also write and direct our web content.
As far as books though... personally most of this is stuff I learned in college studying Advertising. I've always been told I wrote well, I think I get it from my Dad.
I did go to a fantastic two day seminar earlier this year that totally opened my eyes to hidden talents - it was all about copywriting, writing headlines, attracting people, etc. Such a fun and interactive group of about 40 people.
The best rule to follow sometimes? Always write so that a fifth grader can understand it. You'd think that in a law firm that wouldn't matter, but you'd be surprised. I get things that no one could possibly understand outside of the lawyer-talk.