What is your definition of an Art Director?
What is your definition of an Art Director?
Out of context: Reply #9
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- jevad0
I've met more bad AD'S and CD's in my working life than I have met good ones.
The good ones are able to give advice and direction that helps you grow as a designer. They are able to see things in a way that you might not - and are able to help shape things in such a way that you learn through process instead of thinking - 'oh I like green - green will work here'
Well why will it work? Why choose green over brown on that page? Why use helvetica over another typeface?
A good AD can help you understand those things - and can bring cohesion to a team.