NEW LOGO

Out of context: Reply #3

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  • Teeuwen0

    when i look at it i think of something classic. it must be the serif.. i can't see the benefits for this business in the juxtaposition of a modern smooth symbol (which is pretty large compared to the text) and the capitalized AND bold serif type underneath. they seem to be fighting for attention and it looks like neither will win.

    so what is your priority?

    and what is the philosophy behind this design?

    can you explain why you did it the way you did, and do you think you achieved the communicative objectives with this?

    Teeuwen 0Permalink
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