spec work?!?
spec work?!?
Out of context: Reply #34
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- mstrobert0
If previous work and or dialogue and discussion with said client can't sell the job, then bag it ... lifetime changing jobs should rely on more than just a day of sketch work.
The client probably mostly wants the spec work from fringe freelancers and agencies to see "specialized" styles applied to their products and in the end, filter those ideas to relationships already established - basically so they can take your style to someone else and say, "this is what we had in mind"