< Agency.com
< Agency.com
Out of context: Reply #78
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- tommyo0
The word 'viral' makes my skin crawl. I can't help but think that a viral campaign is just a cheap attempt at getting the attention of a demographic who is becoming less and less motivated by traditional advertisements, turning up the volume so-to-speak. Simply because most of these firms have no idea how to come up with captivating ideas, they'd rather try to make something kind of shocking to sneak it under the radar. Advertising these days is a shameful practice and this little video is a great window into the process of making cheese, not sandwiches. They didn't even try to capture the voice of the brand, they simply accosted people in the streets and wore Subway uniforms to prove to Subway that they can be good little bitches.