< Agency.com
Out of context: Reply #52
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- level2b0
ok, ok. I used to work @ Agency and I feel I should defend them for their efforts..
First of all – this is a PITCH. Not meant to sell Subway sandwiches, but rather show the power of viral (via youtube). Hence, the verbatim words "viral" in the actual dialog. It seems to be working.. This was an experiment on their end to show how things can snowball from a novel idea. So chill..
Second, there is no BS in the candid nature of the video – this is how it is to work at Agency. The guy with the hat is really like that and not "playing" to the camera.. In other words, Agency is a great experience to work for if you ever get the chance to work there.
Third, remove the aesthetic point of view (as well as the trademark NT attitude) and look at this from a Subway point of view if you got this as a submission to move on to the next round in an RFP to be the next online ad firm to differentiate your brand from your competition online..