Fed Ex or IBM
Fed Ex or IBM
Out of context: Reply #31
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- ninjasavant0
http://www-03.ibm.com/ibm/histor…
History of the IBM logo from before it was IBM.
The sketches of the bars looking like a criminal were drawn by IBM execs, they actually didn't care for it across the company.
I choose IBM just because the 8 bar style is a repeatable element. It doesn't even need to spell out IBM, you can just tell by the proportion of the bars that its IBM.
While I do agree the arrow thing is really clever, its never something FedEx ever really capitalized on as a brand, they just made their logo every color of the rainbow.
Of course I do work for IBM so I suppose I'm probably biased.