Creative to Marketing
Creative to Marketing
Out of context: Reply #3
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- tkmeister0
i think it's about positioning of things.
if i were asked to be a marketing director, i'd seriously consider it knowing that i'll now have very stong influence in business aspect and ability to transform the business with a great marketing and creative strategy, though i don't have any experience in it...
aveda's marketing director, Mark O'Berski, is coming from creative side. he was in one of AIGA conference a couple years ago and has addressed many of pros and cons. if you can get hold of the dvd, you should watch it.