Job Surge or What?
Out of context: Reply #13
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It is quite simple.
1. There are very few decent people out there that can design at a higher level for the web. Schools out there are teaching students print still which isnt a bad thing but then they tell their students to take a web class which is an HTML class or something.
Us out here hiring want Designers to design and coders to code. Not both. So these colleges really need to take a page out of Hyperislands book because they are doing it right.
2. Clients have increased their ad revenue for the web by leaps and bounds. Instead of putting 5% or less of their marketing budget into the web, it is growing higher and higher... 30% even.
3. All these clients want sites like shaveeverywhere.com or just high qualit sites in general and compelling banner ads. They are not satisfied with just throwing up a website. They want to see return now days. Mini sites and very well done sites are working well so they want that now. Recently one of our clients that ussually spent 25-50k at the most for a site just let us pitch for 400k worth of sites. Why? because they can see return. Traditional media is much harder to see return. yes it builds brand loyalty and presance, but the web is proving to not only do the same, but show real number results.
4. So in closing, because of the above, companies are hiring jr. designers in hope they can grow to do well in a year, but these interactive designers are few and far between. We are taking chances with traditional students who design well. The good interactive designers out there are hard to get because they have jobs. the only way you can get them is to steal them from another agency or pray hard.
You may think that the 80k salaries are high, but when clients are spending 200k-1million for some of these sites, and we are getting multiple ones of these,, 80k and up is well worth it to agencies to get a quality idea and site for the client from a good deisgner/art director.