start up design agency
Out of context: Reply #29
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- exador0
not necesarily sparker..
i remember when i first started, and i was pulling crazy ass hours..
and i noticed that the art director was skippin out at 5, like pretty much every day..
when i finally asked how he got to go home on time he had some smart things to say..well tyson...he said..
1st off, your new at this, and your full of piss and vinegar, and want to prove to everyone how good you are, and what a great employee you are..which is only fair..so thats one reason you're stayin late.
2) your young, and have only been doing this for a little while, and just have to learn what ideas to use and what to discard...takes a while but you'll get quicker..and finally he said..
now, i've been at this a long while, and have learned a thing or two.
1) use your time wisely..
don't go for long ass lunches, and work as diligently as you can..anticipate who on your team is a weaklink, and plan ahead...if the copywriter is late in getting stuff to you, always have something put in ahead of time...save time everywhere you can..
and last but most important..
since i've been doing this awhile, i can tell almost immediately whats going to work, and what isn't..so while youre busy mocking up 5 different ideas, only to toss 4 of em aside later cuz they suck..
i'll do two..
and know that the client will like both of em..and ya know what..
he was right.that was about 7 years ago when he was my first art director..
guys a genious...
taught me everything i know