NonProfit / Historical
NonProfit / Historical
Out of context: Reply #10
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http://www.aigany.org/ideas/feat…
"I believed that graphic communication could be an instrument of social change when applied to cultural institutions"
Most graphic designers do pro-bono work in their spare time. Understandably, they show polite reverence for people like Bernard who chose to work full time for cultural institutions and non-profit organizations and ignore big-budget corporate assignments. "Pierre could make a lot of money," says Pierre di Sciullo, a French typographer who sometimes collaborates with Bernard. "But he chooses to be a graphic designer, not a businessman. He made a conscious decision not to turn his passion into a money-making venture."