BK whopper/jr. spots
Out of context: Reply #6
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I think the CEO has bought into that thinking. People don't go to BK for a healthy meal, they know its bad and that's while they like it. Make the burgers bigger, nastier, greasier and you have a market niche.
"His first new product: the Enormous Omelet Sandwich. It has boosted breakfast sales 20%, even though the mix of ham, sausage, bacon and cheese on a bun weighs in at 760 calories. He says it's targeted at Burger King's "Super Fans" — 18- to 34-year-old males who visit BK up to 27 times monthly. He ignores criticism that the sandwich is a nutritional nightmare.
"We did not give that 10 seconds' worth of thought," he says. "I'm not bothered by the food Nazis." The sandwich out-tested 30 other BK product concepts, he says. "Customers ought to be able to pick what they want to eat," he says, pointing out that BK offers better-for-you stuff, but it doesn't sell. The typical BK sells one Veggie Burger a day. While BK will substitute applesauce for french fries in kids meals, such sales are "not even a rounding error," he says."